For 20 years Kobe Bryant cemented himself as the bad guy, the antagonist, the heel—the player others hate to love and love to hate.
In this retirement spot from Nike, the fans tell Kobe how they feel about him one last time.
AD: Jacob Weinstein
CW: Nathaniel Friedman / Josh Bogdan
CD: Alberto Ponte / Ryan O'Rourke
Director: Mark Romanek
Awards: Bronze Lion for Film,